When I was chosen to be a part of the Books for Bloggers Program for Blake Mycoskie’s new book, Start Something That Matters, I immediately couldn’t wait to get my copy of the book in the mail. I had heard of TOMS shoes and became more intrigued with the TOMS story when I heard Blake speak at Catalyst this past October.
“Facts are neutral until human beings add their own meaning to those facts. People make their decisions based on what the facts mean to them, not on the facts themselves. The meaning they add to facts depends on their current story . . . facts are not terribly useful to influencing others. People don’t need new facts–they need a new story.” -Annette Simmons
- Face your fears
- Be resourceful without resources
- Keep it simple
- Build trust
- Giving is good business
- The final step
- Follow me on Twitter (@emilybcummins) and tweet this article with a tag for me (@emilybcummins) and TOMS (@TOMS) in your tweet.
- Leave a comment on this post, sharing what one of your biggest dreams is.
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